Донецький національний університет імені Василя Стуса Media auditing of Vinnytsia Regional State Administration: status and prospects of information policy improvement

Media auditing of Vinnytsia Regional State Administration: status and prospects of information policy improvement

The program was implemented by the public organization “Center for Analysis and Development of Public Communications“ Dialoh ”in partnership with Vasyl’ Stus Donetsk National University with the support of Vinnytsia Regional State Administration.

Purpose of the project

Identification of specific information presence of Vinnytsia Oblast and Vinnytsia regional state administration in national and regional media space; identifying key images that they associate with the external and internal information environment and providing guidance on adjusting information policy..

PROJECT TEAM

Tetiana Nahorniak

Doctor of Political Science, Professor, Expert in Political and Territorial Branding.

Serhii Bondarenko

Candidate of Political Science, Expert in Media Monitoring, Project Manager.

Yasko Oleksii

Specialist of Press Center of Vasyl’ Stus Donetsk National University on media research and online media monitoring.

Vdovychenko Vasylyna

Laboratory assistant at the Production Studio of Vasyl’ Stus Donetsk National University, journalist.

Target audience

Department of Information and Public Relations.

The project was implemented in several stages:

Stage 1 (May - November 2018)

Monitoring of national and regional media (May 2017 – April 2018). In total, 193 280 materials were processed, among them: 172 062 in the national media and 21 218 in regional..

Stage 2 (September - November 2018)

Processing the obtained results, forming a database of empirical data.

Stage 3 (December 2018)

Preparation and printing of the analytical report “Specificity of information presence in Vinnytsia Oblast and Vinnytsia regional state administration in national and regional media environment: status and prospects of information policy improvement” in 50 copies.

The implementation of the project “Media Auditing of Vinnytsia Regional State Administration: Status and Prospects of Information Policy Improvement” was covered by the mass media of Vinnytsia and Vinnytsia Oblast, as well as on the official webpage of Vinnytsia Regional State Administration, Vasyl’ Stus Donetsk National University and public organization «Tsentr «DIALOH».

The result of the project

was an analytical report “Media auditing” Specificity of information presence in Vinnytsia Oblast and Vinnytsia Regional State Administration in the national and regional media environment: status and prospects of information policy improvement”.